CASETiFY
Product Design
Role: Illustration, Lettering, Art Direction, Photography
Client: CASETiFY
Status: Live
Four years. Four collections. All me.
Casetify gave me full creative freedom to design what I wanted, and I came back every year with something new. Each collection is rooted in the same playful, unapologetic lettering and illustration style but explores a different mood, palette, and story. Multiple designs hit the bestseller wall in store.
2021 Collection - Good Vibes, No Filter
Motivational quotes with attitude. Socially Awkward Club, Not Made to Please Others, Busy Doin Nothing, the things we all think but rarely say out loud.
2022 - Time for Reflection
Self-care as a design concept. Mirror cases with affirmations built into the reflection. Better Days Are Coming became a bestseller and made it to the store wall.
2023 - Very That
Mushrooms, checkers, wavy flowers, and a Very Asian pride moment. The collection that felt most like my full creative range in one drop.
2024 - Life is Ruff
My dog, Bibo, finally got his own collection. Happy quotes, strawberries, cherries, bows, and a fluffy white dog who makes everything better.
