Women can be strong and soft at the same time.

Aritzia invited three female artists to interpret their International Women's Day Campaign manifesto, Women to the Power of Women, for an exclusive charity collection. I designed the graphic using my signature bubbly, wavy lettering: bold but fluid, built around the duality women carry every day. Daisy flowers and sparkles round it out, feminine without apologizing for it.

The collection sold out. 100% of proceeds went to organizations supporting girls and women.